Marketing in the Cloud Blog

7 Steps to Demand Generation Nirvana

As promised, the slide deck from Rob's Recent talk, The Secret Formula for Demand Generation -- or 7 Steps to Demand Generation Nirvana... Contact us today if you'd like a private webcast of this presentation.

If you are seeing longer sales cycles, less traffic, extreme price shopping, fewer sales and big pressure on profits, you've got a kink in your marketing flow.  Some thoughts on getting your flow back... What's Your Constraint? Some years ago, I happened upon Eli Goldratt and his Theory of

Our clients have had quite a bit of success with Live Chat -- in one key case, integrating chat has doubled their lead-flow.  This is the first in a series taken from our Live Chat for Lead Gen e-course (contact for more details). Lots of Traffic, Few Leads? You are blessed with traffic.  Folks have taken a moment in their day to visit

Here's a time-tested recipe that is very high ROI, but I see so very few companies employing. Thank your prospects. The Recipe Scan your  opt-in and new CRM leads daily.  We use a custom app that scans all our client lists, but you can use a variety of off the shelf systems. Combine all your prospects  and add these folks to