If you are seeing longer sales cycles, less traffic, extreme price shopping, fewer sales and big pressure on profits, you've got a kink in your marketing flow. Some thoughts on getting your flow back... What's Your Constraint? Some years ago, I happened upon Eli Goldratt and his Theory of
Our clients have had quite a bit of success with Live Chat -- in one key case, integrating chat has doubled their lead-flow. This is the first in a series taken from our Live Chat for Lead Gen e-course (contact for more details). Lots of Traffic, Few Leads? You are blessed with traffic. Folks have taken a moment in their day to visit
Here's a time-tested recipe that is very high ROI, but I see so very few companies employing. Thank your prospects. The Recipe Scan your opt-in and new CRM leads daily. We use a custom app that scans all our client lists, but you can use a variety of off the shelf systems. Combine all your prospects and add these folks to
Welcome to the cloud-based, SAAS marketing world. In this brave new world, Marketing has thousands of demand gen opportunities at any given moment - each and every tactic leverages some sort of technology. Social, email, SMS, ad buys, platform integration plays, advanced re-targeting, segmentation -- too many opportunities, too little time. Enter IT. Their
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