Marketing in the Cloud Blog

Here’s a time-tested recipe that is very high ROI, but I see so very few companies employing.

Thank your prospects.

The Recipe

1. Scan your  opt-in and new CRM leads daily.  We use a custom app that scans all our client lists, but you can use a variety of off the shelf systems.
2. Combine all your prospects  and add these folks to a separate, one-time email list (or email API queue).
3. At 8pm every night, send a simple, 6-line, thank you email from your CEO.

Sample email copy we’ve used very successfully:

thank you email

Note:
You’ll want to send the thank you email from a real address and have a system in place to monitor it.   The insights you gain from emails to this address are priceless.

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About ROI Studios

We help marketers connect and integrate cloud-based marketing services like Salesforce, Eloqua, Marketo, Twitter and 100s more. Result? Our customers get a more agile marketing department with real-time, 360 degree control of campaigns, customers, content and KPIs.