"A business rules what?" We enterprise data geeks have long relied on business rules and business rules engines to define the who, what, where, when and why of data integration. As the marketing cloud has grown, there's an ever growing need (and opportunity) for marketers to leverage business rules engines for fun and profit. BREs: Business rules engines are software services trained with your company policies that help you automate the answers to questions like: Is your email subscriber eligible
Search engines like content. Marketing directors like traffic. CFO's like free traffic. CEO's *really* like gaining market share, while simultaneously decreasing the PPC budget. Recently, we were tasked with building a workflow system to create and manage enterprise content. Simple goal: increase traffic while decreasing PPC spend. Background: In every industry we've worked there are always ways to increase web traffic with a systematic content creation strategy.
Short URLs are the lifeblood of social apps. The new breed of short-url apps enable you to tag and track your visitors post-click and store mucho metrics -- e.g. the ad campaign visitors clicked, facebook page they liked, or tweet they clicked etc. And services like Bit.ly, Tinyurl, and Ow.ly make shortening URLs supremely easy. But what if you want a bit more control over the branding of your URLs? How 'bout your own
Many gray hairs ago I was IT Director for a small, fast-growth company. With no outside funding, we had to pinch every IT penny. And like every other IT department we had to make conscious decisions about the makeup of our infrastructure or 'app stack.' For each decision, we made ROI calcs for the cost of desktop hardware, operating systems, within the local network ops center and
As promised, the slide deck from Rob's Recent talk, The Secret Formula for Demand Generation -- or 7 Steps to Demand Generation Nirvana... Contact us today if you'd like a private webcast of this presentation.
If you are seeing longer sales cycles, less traffic, extreme price shopping, fewer sales and big pressure on profits, you've got a kink in your marketing flow. Some thoughts on getting your flow back... What's Your Constraint? Some years ago, I happened upon Eli Goldratt and his Theory of
Our clients have had quite a bit of success with Live Chat -- in one key case, integrating chat has doubled their lead-flow. This is the first in a series taken from our Live Chat for Lead Gen e-course (contact for more details). Lots of Traffic, Few Leads? You are blessed with traffic. Folks have taken a moment in their day to visit
Here's a time-tested recipe that is very high ROI, but I see so very few companies employing. Thank your prospects. The Recipe Scan your opt-in and new CRM leads daily. We use a custom app that scans all our client lists, but you can use a variety of off the shelf systems. Combine all your prospects and add these folks to
Welcome to the cloud-based, SAAS marketing world. In this brave new world, Marketing has thousands of demand gen opportunities at any given moment - each and every tactic leverages some sort of technology. Social, email, SMS, ad buys, platform integration plays, advanced re-targeting, segmentation -- too many opportunities, too little time. Enter IT. Their
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